It started to see some recovery when its usage increased, especially in other parts of the world such as India, Saudi Arabia and Mexico, although Apple’s ad tracking changes alongside a downturn in online advertising in 2022 has led to another stock selloff. This sent the company’s stock tanking, from a high of $27.09 at IPO in 2017 to $4.92 on 21 December, 2018. The search for new forms of social interaction came as Snapchat’s growth started to stagnate, with daily active users decreasing from 191 million in Q1 2018 to 186 million in Q4 2018. ABC, BBC, Buzzfeed, Metro-Goldwyn-Mayer and NBCUniversal have all been tied to Snapchat Originals, although only a few have launched since it debuted in 2018. Snapchat has added original video series to the app, in the form of Snapchat Originals. While the debut received significant media attention, the glasses never caught on with the wider public, but Snapchat relaunched them once and aims to be a big part of the growing AR industry. It also debuted augmented reality glasses, known as Spectacles, in 2016.
It added mobile payments in 2015 in the United States, in a partnership with Square. In 2014, Snapchat only made $3.4 million revenue, while losing over $500 million a year. Part of the reason for adding new features was to find ways of generating revenue.
When an image is saved or uploaded to Stories, the user is reminded of the event a year later. Memories, launched in 2016, was another step towards saving images for longer.
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